How to Win More Cleaning Contracts
Carpet cleaning, Commercial cleaning, Domestic cleaning, General cleaning, Healthcare cleaning, Housekeeping, Industrial cleaning, Specialized cleaning

Stand Out in a Competitive Market

The cleaning industry in New Zealand is booming, but with that growth comes competition. How to win more cleaning contracts in NZ is a question many Kiwi business owners are asking. Whether you’re a solo cleaner or managing a full crew, standing out to potential clients means doing more than just offering a mop and bucket. By connecting with key players, sharpening your online presence, and using the right platforms like CleaningNZ, you’ll be well on your way to booking consistent work and building a reliable team.

Partner with Property Managers & Real Estate Agents

One of the best ways how to win more cleaning contracts is by working directly with those who always need cleaners.

Here’s how to make it happen:

  • Reach out to local property managers and offer a trial clean to show off your skills.
  • Offer tailored packages for end-of-tenancy cleans, open homes, or regular property maintenance.
  • Use testimonials and before/after photos to build trust and showcase reliability.

These partnerships often lead to recurring work, especially in fast-moving rental markets like Auckland, Wellington, and Christchurch.

Targeted Local SEO & Google Business Profile Optimisation

If your business isn’t showing up in local search results, you’re missing out on clients ready to book.

To boost your local visibility:

  • Claim and verify your Google Business Profile.
  • Add keywords like “Auckland cleaner” or “commercial cleaning NZ” to your description.
  • Ask happy clients for Google reviews (they boost your ranking!).
  • Keep your contact info, services, and hours up to date.

Local SEO drives the kind of quality leads that convert to loyal customers.

Offer a First Clean Discount or Free Trial

Everyone loves a good deal—especially when trying a new service.

Why it works:

  • Reduces hesitation for new clients to give you a shot.
  • Helps you demonstrate the value of your work upfront.
  • Increases your chance of winning ongoing contracts if you overdeliver.

Whether it’s 10% off or a one-off free trial, this strategy builds confidence and trust.

Use a Professional Proposal Template

A polished proposal shows that you’re serious and sets the tone for your service.

What to include in your cleaning proposal:

  • A customised cleaning schedule
  • Pricing breakdown and package options
  • Company info and testimonials
  • Guarantees and insurance details

You can find templates or even customise your own using platforms like CleaningNZ, where clients can browse cleaner profiles and request quotes directly.

Join & Post Regularly in Local Facebook Groups

Facebook Groups like Auckland Cleaning Jobs are goldmines for contract opportunities.

Get noticed by:

  • Posting availability updates and special offers
  • Sharing client feedback and reviews
  • Answering questions from potential clients or other professionals

Groups also help you stay in the loop with what your competitors are offering—and what customers are looking for.

Takeaway: Grow Smarter with the Right Tools

Winning more cleaning contracts in NZ is easier when you have the right strategy and tools. Partner with local professionals, enhance your online visibility, and use trusted platforms like CleaningNZ to connect with serious jobseekers and employers in the cleaning space. With our growing network of over 6,000 cleaners and 600 employers—and tools tailored for Kiwi businesses—you’ll be cleaning up the competition in no time.